On today’s show, PAVe moms Meredith Berkman and Dorian Fuhrman discuss with Stanford’s Dr. Robert Jackler, an expert in tobacco advertising and its social impact, how JUUL repurposed Big Tobacco’s marketing playbook for the social-media generation. We also learn how Puff Bar--among the most popular of the disposable flavored e-cigarettes that are the new teen favorites--has taken JUUL’s playbook and changed the game.