PAVe: Big Tobacco Messed with the Wrong Moms

Episode 007: How flavors hook our kids

June 12, 2020 Parents Against Vaping E-Cigarettes Season 1 Episode 7
PAVe: Big Tobacco Messed with the Wrong Moms
Episode 007: How flavors hook our kids
Show Notes

On today’s episode, we learn more about the science behind e-cigarette dependence and nicotine addiction with Dr. Nora Volkow, M.D., Director of the National Institute on Drug Abuse (NIDA) at the National Institutes of Health.  

Dr. Volkow, a leading expert on drug use, addiction, and the human brain, explains how and why flavors have been and continue to be a key component in hooking millions of our kids on vaping.