PAVe: Big Tobacco Messed with the Wrong Moms

Episode 024 : Get Your Head Out of the Clouds

December 21, 2020 Parents Against Vaping E-Cigarettes Season 1 Episode 24
PAVe: Big Tobacco Messed with the Wrong Moms
Episode 024 : Get Your Head Out of the Clouds
Show Notes

In this week’s episode, American Lung Association National President and CEO Harold Wimmer and Chief Marketing Officer Julia Fitzgerald introduce the organization’s parent-focused initiative encouraging adults to discuss the dangers of vaping with younger children. We love the “Get Your Head Out of the Clouds” campaign (talkaboutvaping.org) --created in partnership with the Ad Council--gently spoofing parents’ misinformation about e-cigarettes and the all-too-familiar reluctance to believe that their own kids might be vaping.