PAVe: Big Tobacco Messed with the Wrong Moms

Episode 025 : The Truth about getting your kid to quit

January 26, 2021 Parents Against Vaping E-Cigarettes Season 1 Episode 25
PAVe: Big Tobacco Messed with the Wrong Moms
Episode 025 : The Truth about getting your kid to quit
Show Notes

On this week’s episode, Truth Initiative CEO and President Robin Koval explains why our kids tune us out but listen to a total stranger--as long as it’s a fellow teen. Truth has mastered the essential art of peer-to-peer messaging, and that’s why the new #quitwithus social-media campaign is going viral. 

Learn how you can access important resources like “This is Quitting”, a texting tool written in an authentic teen voice, and a “cool” school curriculum that can inspire your kid to kick the e-cig habit.