PAVe: Big Tobacco Messed with the Wrong Moms
Every week on “Big Tobacco Messed with the Wrong Moms”, hosts Meredith Berkman and Dorian Fuhrman, two of PAVe’s co-founders, will discuss the youth vaping epidemic, sharing important information about everything from serious health risks to quitting resources. Moderating important conversations with top public-health experts, these MOMvocates will speak directly to parents and other key stakeholders across the country, empowering them to join the fight to keep our kids from becoming an entire generation of nicotine addicts.
PAVe: Big Tobacco Messed with the Wrong Moms
Episode 004: Big Tobacco’s Playbook / Is Puff Bar the new JUUL?
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Parents Against Vaping E-Cigarettes
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Season 1
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Episode 4
On today’s show, PAVe moms Meredith Berkman and Dorian Fuhrman discuss with Stanford’s Dr. Robert Jackler, an expert in tobacco advertising and its social impact, how JUUL repurposed Big Tobacco’s marketing playbook for the social-media generation. We also learn how Puff Bar--among the most popular of the disposable flavored e-cigarettes that are the new teen favorites--has taken JUUL’s playbook and changed the game.