PAVe: Big Tobacco Messed with the Wrong Moms
Every week on “Big Tobacco Messed with the Wrong Moms”, hosts Meredith Berkman and Dorian Fuhrman, two of PAVe’s co-founders, will discuss the youth vaping epidemic, sharing important information about everything from serious health risks to quitting resources. Moderating important conversations with top public-health experts, these MOMvocates will speak directly to parents and other key stakeholders across the country, empowering them to join the fight to keep our kids from becoming an entire generation of nicotine addicts.
Episodes
33 episodes
Episode 033: Sara’s Story: A PAVe pediatrician shares her struggle with her own child’s nicotine addiction
This week’s episode highlights Sara, a New York State pediatrician who has been fighting the tobacco industry’s targeting of teens on multiple fronts: as a doctor seeking to protect her patients; as a PAVe volunteer warning other parents; and, ...
•
Season 1
•
Episode 33
•
21:14
Episode 032: The Evil Genius behind menthol addiction
Decades ago, tobacco Industry research revealed that menthol amplifies nicotine addiction, especially in African Americans; the more melanin in a smoker’s skin, the greater menthol’s impact. Armed with this knowledge, Big Tobacco me...
•
Season 1
•
Episode 32
•
13:16
Episode 031: Back to school, not back to J---L
This is the last chance for parents to make our voices heard before FDA rules on JUUL!Between now and September 9th the agency must decide whether or not to approve Juul and any flavored e-cigarette. Over the last several weeks,...
•
Season 1
•
Episode 31
•
20:53
Episode 030: Writing “The Devil’s Playbook”: Author Lauren Etter on her behind-the-scenes look at JUUL
On today’s episode, Bloomberg News investigative reporter Lauren Etter discusses “The Devil’s Playbook: Big Tobacco, Juul, and the Addiction of a New Generation”. With FDA poised to rule on JUUL’s applications for its menthol and tobacco flavor...
•
Season 1
•
Episode 30
•
25:37
Big Tobacco Episode 029: Paula’s story: Losing a child to vaping
In 2016, Paula’s son Walter had just started high school in Delaware when a friend offered him a cool-looking flavored e-cigarette that had just come on the market: a JUUL. Walter, a twin, and one of Paula’s four children, was almos...
•
Season 1
•
Episode 29
•
23:33
Episode 028: Kathy’s Story: A Connecticut Mom’s Fight to Save her Son
On this week’s episode, we hear the story of a Connecticut mom struggling to save her son from his nicotine addiction as a result of flavored e-cigarette products. Kathy from Connecticut’s story shows us that we are not alone and wh...
•
Season 1
•
Episode 28
•
32:16
Episode 027: A CongressMOM Fights Back
On this week’s episode, Congresswoman Lisa Blunt Rochester of Delaware, author of the Quit Because of COVID-19 Act to expand Medicaid coverage for tobacco-cessation during the pandemic, explains that her passion on this issue is personal. ...
•
Season 1
•
Episode 27
•
17:37
Episode 026 : A Native American Mom’s Fight to Protect Her Community
On this week’s episode, Rae O’Leary, a member of the Turtle Mountain Band of Chippewa, describes how JUUL representatives offered hundreds of thousands of dollars and free products to hook her tribe on what they falsely described as “smoking ce...
•
22:50
Episode 025 : The Truth about getting your kid to quit
On this week’s episode, Truth Initiative CEO and President Robin Koval explains why our kids tune us out but listen to a total stranger--as long as it’s a fellow teen. Truth has mastered the essential art of peer-to-peer messaging, and that’s w...
•
Season 1
•
Episode 25
•
29:42
Episode 024 : Get Your Head Out of the Clouds
In this week’s episode, American Lung Association National President and CEO Harold Wimmer and Chief Marketing Officer Julia Fitzgerald introduce the organization’s parent-focused initiative encouraging adults to discuss the dangers of vaping w...
•
Season 1
•
Episode 24
•
17:36
Episode 023: Bloomberg’s Next Chapter in the Battle Against Big Tobacco
In this week’s episode, Dr. Kelly Henning, public-health lead of Bloomberg Philanthropies, explains why Mayor Michael Bloomberg, a tobacco-control pioneer, views banning flavored e-cigarettes--and protecting kids from a lifetime of nicotine add...
•
Season 1
•
Episode 23
•
15:50
Episode 022: Unexpected ally - A small business owner stands up to Big Tobacco
On this week’s episode, we interview a small-business owner taking on Big Tobacco. Mitch Bradley of Heebs East Main Grocery in Bozeman, Montana has stopped selling tobacco products in order to fight the industry’s predatory behavior towar...
•
Season 1
•
Episode 22
•
12:54
Episode 021: Donna’s Story: A Mom’s Struggle to Save Her Son
In this week’s episode, PAVe Maryland mom Donna speaks with remarkable candor about the painful discovery that her teenage son Jacob--an honor student and star athlete--had become dependent on flavored e-cigarettes and was severely addicted to ...
•
Season 1
•
Episode 21
•
23:06
Episode 020: #Vapes Are Trash!
In this week’s episode, named for our new #Vapes are Trash campaign, we discuss the environmental harms potentially caused by hazardous e-cigarette waste. Morgan, an 11th grade student, provides details about this Instagram competit...
•
Season 1
•
Episode 20
•
20:58
Episode 019: The Ongoing Youth Vaping Epidemic: Understanding the 2020 National Youth Tobacco Survey (NYTS)
The Centers for Disease Control (CDC) just released the latest figures about the youth vaping epidemic, the 2020 National Youth Tobacco Survey (NYTS). On today’s episode, Meredith and Dorian discuss how this important federal report contains so...
•
Season 1
•
Episode 19
•
15:54
Episode 018: How to Fight Vaping on Multiple Fronts
On today’s episode we interview Dr. Eduardo Sanchez, Chief Medical Officer for Prevention at the American Heart Association, about the public health lessons learned from the fight against smoking that can help solve the youth vaping epidemic.&n...
•
Season 1
•
Episode 18
•
16:44
Episode 017: Moms Opposing Menthol
Dr. Valerie Yerger and Carol McGruder, co-founders of the African American Tobacco Control Leadership Council (savingblacklives.org) have spent years fighting to protect African American kids from menthol cigarettes and the predatory behavior o...
•
Season 1
•
Episode 17
•
19:38
Episode 016: BREAKING NEWS - New study first to confirm link between vaping and increased risk of COVID in teens
We have breaking news about the first confirmed link between vaping and COVID in teens. According to a study published yesterday in the Journal of Adolescent Health by PAVe advisory board member Dr. Bonnie Halpern-Felsher, Professo...
•
Season 1
•
Episode 16
•
14:12
Episode 015: Big Tobacco Messed with the Wrong U.S. Senator
Senator Dick Durbin of Illinois, whose father died of lung cancer when Durbin was in high school, has battled Big Tobacco for decades. Twenty-five years ago, after a fateful flight from Phoenix to Chicago, he fought to ban smoking on airplanes,...
•
Season 1
•
Episode 15
•
14:23
Episode 014: How three moms defeated JUUL in their hometown
How did three moms defeat JUUL in their hometown in California?On today’s episode we hear the inspiring story of PAVe partners Jannell, Kristie and Paula, the women behind Flavors Addict Kids Livermore. In 2018, as the youth vaping epide...
•
Season 1
•
Episode 14
•
23:19
Episode 013: Helping schools reclaim their bathrooms
Have you ever heard your kids refer to the “JUUL room”? While we don’t yet know if and when schools will fully reopen this year, we do know that 1-in-4 high-school kids are vaping, and that the school bathroom has unfortunately beco...
•
12:42
Episode 012: Why the fight against menthol matters
On this week’s episode, we interview Dr. Philip Gardner, Co-Chair of the African American Tobacco Control Leadership Council (AATCLC) about Big Tobacco’s historic targeting of African-Americans, his group’s recent landmark lawsuit against FDA, ...
•
Season 1
•
Episode 12
•
12:32
Episode 011: When parents lead the charge
We can win the fight to protect our kids against Big Tobacco when parents lead the charge. On today’s episode we interview Duncan Van Dusen, CEO of CATCH Global Foundation, whose “Catch My Breath” anti-vaping curriculum has reached ...
•
Season 1
•
Episode 11
•
10:43
Episode 010: A mother’s worst nightmare
In August 2019, mom-of-seven Ruby Johnson was driving her eldest child from their home outside Chicago to Colorado, where her daughter Piper would begin her freshman year of college. Suddenly, Piper wasn’t feeling well and started coughing. Wit...
•
Season 1
•
Episode 10
•
21:01
Episode 009: Meet the elected official who kicked JUUL’s butts out of San Francisco
On today’s episode we meet the elected official who kicked JUUL’s butt out of San Francisco. SF City Attorney Dennis Herrera made clear that if the Federal Government would not act to stop JUUL from addicting a generation of kids, h...
•
Season 1
•
Episode 9
•
18:09