PAVe: Big Tobacco Messed with the Wrong Moms
Every week on “Big Tobacco Messed with the Wrong Moms”, hosts Meredith Berkman and Dorian Fuhrman, two of PAVe’s co-founders, will discuss the youth vaping epidemic, sharing important information about everything from serious health risks to quitting resources. Moderating important conversations with top public-health experts, these MOMvocates will speak directly to parents and other key stakeholders across the country, empowering them to join the fight to keep our kids from becoming an entire generation of nicotine addicts.
PAVe: Big Tobacco Messed with the Wrong Moms
Episode 022: Unexpected ally - A small business owner stands up to Big Tobacco
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Parents Against Vaping E-Cigarettes
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Season 1
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Episode 22
On this week’s episode, we interview a small-business owner taking on Big Tobacco. Mitch Bradley of Heebs East Main Grocery in Bozeman, Montana has stopped selling tobacco products in order to fight the industry’s predatory behavior toward teens-even though he feared his decision could hurt his bottom line. (We’re pleased to report it did not.)
Inspired by his father’s health battles after a lifetime of tobacco use, Bradley has also become a volunteer advocate in the legislative fight to ban flavored tobacco products in his home state. We hope that hearing this story will inspire other retailers to follow Mitch’s bold lead!