PAVe: Big Tobacco Messed with the Wrong Moms
Every week on “Big Tobacco Messed with the Wrong Moms”, hosts Meredith Berkman and Dorian Fuhrman, two of PAVe’s co-founders, will discuss the youth vaping epidemic, sharing important information about everything from serious health risks to quitting resources. Moderating important conversations with top public-health experts, these MOMvocates will speak directly to parents and other key stakeholders across the country, empowering them to join the fight to keep our kids from becoming an entire generation of nicotine addicts.
PAVe: Big Tobacco Messed with the Wrong Moms
Episode 014: How three moms defeated JUUL in their hometown
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Parents Against Vaping E-Cigarettes
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Season 1
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Episode 14
How did three moms defeat JUUL in their hometown in California?
On today’s episode we hear the inspiring story of PAVe partners Jannell, Kristie and Paula, the women behind Flavors Addict Kids Livermore. In 2018, as the youth vaping epidemic exploded, these passionate moms-of-teens, furious that local vape shops were selling to minors, took action on the local level, calling for a ban on the sale of all vape devices in Livermore. Then JUUL came to town to take them on. What happened next is a playbook for parents across the country who want to keep Big Tobacco away from our kids!