Episode 030: Writing “The Devil’s Playbook”: Author Lauren Etter on her behind-the-scenes look at JUUL Artwork

PAVe: Big Tobacco Messed with the Wrong Moms

Every week on “Big Tobacco Messed with the Wrong Moms”, hosts Meredith Berkman and Dorian Fuhrman, two of PAVe’s co-founders, will discuss the youth vaping epidemic, sharing important information about everything from serious health risks to quitting resources. Moderating important conversations with top public-health experts, these MOMvocates will speak directly to parents and other key stakeholders across the country, empowering them to join the fight to keep our kids from becoming an entire generation of nicotine addicts.

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PAVe: Big Tobacco Messed with the Wrong Moms

Episode 030: Writing “The Devil’s Playbook”: Author Lauren Etter on her behind-the-scenes look at JUUL

July 09, 2021 • Parents Against Vaping E-Cigarettes • Season 1 • Episode 30

On today’s episode, Bloomberg News investigative reporter Lauren Etter discusses “The Devil’s Playbook: Big Tobacco, Juul, and the Addiction of a New Generation”. With FDA poised to rule on JUUL’s applications for its menthol and tobacco flavored products, Etter’s new book provides a deep dive into how the collision of Silicon Valley values and the industry’s predatory behavior created an adolescent public-health crisis that could impact our kids for years to come.

Says Etter, a mom of three young children, “If a (JUUL) representative had come into my kids’ school, I’d be pissed.”

FDA could formally approve a menthol JUUL at any moment. The time to make our voices heard is NOW.

Our message to FDA must be loud and clear: Don’t let JUUL get away with it.

Menthol is not only preferred by nearly 40% of youth who vape, but it also makes it easier to get addicted and harder to quit. If we're going to protect kids from flavored e-cigarettes, menthol is no exception.

Add your name to send letter: www.parentsagainstvaping.org/fda-menthol