Episode 017: Moms Opposing Menthol Artwork

PAVe: Big Tobacco Messed with the Wrong Moms

Every week on “Big Tobacco Messed with the Wrong Moms”, hosts Meredith Berkman and Dorian Fuhrman, two of PAVe’s co-founders, will discuss the youth vaping epidemic, sharing important information about everything from serious health risks to quitting resources. Moderating important conversations with top public-health experts, these MOMvocates will speak directly to parents and other key stakeholders across the country, empowering them to join the fight to keep our kids from becoming an entire generation of nicotine addicts.

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PAVe: Big Tobacco Messed with the Wrong Moms

Episode 017: Moms Opposing Menthol

August 23, 2020 • Parents Against Vaping E-Cigarettes • Season 1 • Episode 17

Dr. Valerie Yerger and Carol McGruder, co-founders of the African American Tobacco Control Leadership Council (savingblacklives.org) have spent years fighting to protect African American kids from menthol cigarettes and the predatory behavior of Big Tobacco.

A 2009 federal ban on flavored cigarettes exempted menthol, allowing the industry to continue its decades-long targeting of African American communities with menthol-flavored tobacco products.

On today’s episode we have a candid conversation with these courageous moms about the racialized public-health issue of banning menthol-flavored tobacco products, why they joined this fight, the catastrophic consequences these products have had on African American families, and they must be banned immediately.