PAVe: Big Tobacco Messed with the Wrong Moms
Every week on “Big Tobacco Messed with the Wrong Moms”, hosts Meredith Berkman and Dorian Fuhrman, two of PAVe’s co-founders, will discuss the youth vaping epidemic, sharing important information about everything from serious health risks to quitting resources. Moderating important conversations with top public-health experts, these MOMvocates will speak directly to parents and other key stakeholders across the country, empowering them to join the fight to keep our kids from becoming an entire generation of nicotine addicts.
PAVe: Big Tobacco Messed with the Wrong Moms
Episode 027: A CongressMOM Fights Back
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Parents Against Vaping E-Cigarettes
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Season 1
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Episode 27
On this week’s episode, Congresswoman Lisa Blunt Rochester of Delaware, author of the Quit Because of COVID-19 Act to expand Medicaid coverage for tobacco-cessation during the pandemic, explains that her passion on this issue is personal.
A Former CEO of the Urban League and mother of two, Blunt Rochester blames the industry’s glamorizing of smoking--the Virginia Slims ads and Newport KOOL concerts she recalls from when she was young--for leading family members to a lifetime of nicotine addiction. Now she sees similar tactics being deployed to hook a new generation through flavored nicotine products.