PAVe: Big Tobacco Messed with the Wrong Moms

Episode 017: Moms Opposing Menthol

Parents Against Vaping E-Cigarettes Season 1 Episode 17

Dr. Valerie Yerger and Carol McGruder, co-founders of the African American Tobacco Control Leadership Council (savingblacklives.org) have spent years fighting to protect African American kids from menthol cigarettes and the predatory behavior of Big Tobacco. 

A 2009 federal ban on flavored cigarettes exempted menthol, allowing the industry to continue its decades-long targeting of African American communities with menthol-flavored tobacco products. 

On today’s episode we have a candid conversation with these courageous moms about the racialized public-health issue of banning menthol-flavored tobacco products, why they joined this fight, the catastrophic consequences these products have had on African American families, and they must be banned immediately.