PAVe: Big Tobacco Messed with the Wrong Moms
Every week on “Big Tobacco Messed with the Wrong Moms”, hosts Meredith Berkman and Dorian Fuhrman, two of PAVe’s co-founders, will discuss the youth vaping epidemic, sharing important information about everything from serious health risks to quitting resources. Moderating important conversations with top public-health experts, these MOMvocates will speak directly to parents and other key stakeholders across the country, empowering them to join the fight to keep our kids from becoming an entire generation of nicotine addicts.
PAVe: Big Tobacco Messed with the Wrong Moms
Episode 008: A tobacco-free generation
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Parents Against Vaping E-Cigarettes
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Season 1
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Episode 8
On today’s episode we talk about the power of parents as advocates with Matt Myers, President of the Campaign for Tobacco-Free Kids (TFK).
Under Myers’ leadership, TFK helped beat back Big Tobacco when the industry used combustible cigarettes to hook kids on nicotine. Now they are using flavored e-cigarettes to addict a new generation.
Myers, a leading figure in tobacco control, explains how the current fight to ban flavored products at the state levels may be at a national inflection point and why he believes that parents’ voices speaking out about the youth vaping epidemic could make all the difference.