PAVe: Big Tobacco Messed with the Wrong Moms

Episode 008: A tobacco-free generation

June 22, 2020 Parents Against Vaping E-Cigarettes Season 1 Episode 8
PAVe: Big Tobacco Messed with the Wrong Moms
Episode 008: A tobacco-free generation
Show Notes

On today’s episode we talk about the power of parents as advocates with Matt Myers, President of the Campaign for Tobacco-Free Kids (TFK).

Under Myers’ leadership, TFK helped beat back Big Tobacco when the industry used combustible cigarettes to hook kids on nicotine. Now they are using flavored e-cigarettes to addict a new generation. 

Myers, a leading figure in tobacco control, explains how the current fight to ban flavored products at the state levels may be at a national inflection point and why he believes that parents’ voices speaking out about the youth vaping epidemic could make all the difference.