On this week’s episode, we interview a small-business owner taking on Big Tobacco. Mitch Bradley of Heebs East Main Grocery in Bozeman, Montana has stopped selling tobacco products in order to fight the industry’s predatory behavior toward teens-even though he feared his decision could hurt his bottom line. (We’re pleased to report it did not.)
Inspired by his father’s health battles after a lifetime of tobacco use, Bradley has also become a volunteer advocate in the legislative fight to ban flavored tobacco products in his home state. We hope that hearing this story will inspire other retailers to follow Mitch’s bold lead!